gaming industry trends mihoyo 2023

What are the gaming trends of Generation Z?

Generation Z, also known as Gen Z or Zoomers, refers to the demographic cohort born roughly between the mid-to-late 1990s and the early 2010s. 

They are the generation that grew up in the digital age and are characterized by their familiarity with technology, global interconnectedness, social awareness, and diversity.

What sort of mobile games do Gen Z’s like to play?

Generation Z tends to enjoy a variety of mobile games, but some popular types include:

Casual games: simple and easy-to-play games that require little commitment or time investment, such as puzzle games, arcade games, or idle games.

Multiplayer games: games that allow players to compete or collaborate with others, such as battle royale games, MOBAs, or social games.

Strategy games: games that require planning, decision-making, and resource management, such as city-building games, simulation games, or card games.

Esports games: competitive games that are played professionally or at a high skill level, such as first-person shooters, sports games, or fighting games.

Augmented reality games: games that use the smartphone’s camera and GPS to create a mixed reality experience, such as Pokemon Go or Ingress.

Do you think Gen Z spend more time on gaming than other generations?

Gen Z is a generation that has grown up with technology and is comfortable using it in their daily lives. As a result, it is likely that many members of Gen Z do spend a significant amount of time on gaming, as it is one of the most popular forms of entertainment among this generation.


However, it is important to note that not all members of Gen Z are the same, and some may have different interests or priorities that influence their time spent on gaming. Additionally, other factors such as age, gender, and socioeconomic status may also play a role in how much time a person spends on gaming.

What genre of games should game companys develop to enlarge their Gen Z player base?

To enlarge their Gen Z player base, game companies should consider developing games that align with the preferences and values of this generation. Some popular genres among Gen Z include:

Social and multiplayer games: Gen Z enjoys connecting and interacting with others online, so developing games that allow players to collaborate or compete with friends and strangers could be effective.

Mobile games: Gen Z is a highly mobile generation that uses their smartphones for many activities, so developing games that are mobile-friendly and optimized for on-the-go play could be beneficial.

Esports and competitive games: Gen Z is highly competitive and enjoys watching and participating in esports events, so developing games that can be played at a high skill level and have a competitive scene could attract their interest.

Sustainable and socially responsible games: Gen Z is known for their concern for the environment and social justice issues, so developing games that promote sustainability, social responsibility, and diversity could resonate with this generation.

Retro and nostalgia-based games: Gen Z is also known for their interest in retro and nostalgic culture, so developing games that draw inspiration from classic games or popular culture from the past could be a successful strategy.

Do Gen Z spend more money on mobile games than Gen X or Gen Y?

There is evidence to suggest that Gen Z spends more money on mobile games than Gen X or Gen Y. According to a report by Sensor Tower, a mobile app analytics company, in the first half of 2020, Gen Z spent an average of $34.92 per user on mobile games, compared to $22.58 for Gen X and $16.58 for Gen Y. This suggests that Gen Z is more willing to pay for mobile games and in-game purchases than previous generations. However, it is important to note that individual spending habits can vary widely, and not all members of Gen Z will spend more money on mobile games than their older counterparts.

Which games are the most popular for Gen Z?

The most popular games among Gen Z can vary depending on factors such as geography, culture, and personal preference. However, some games that have been particularly popular among this generation include:

Fortnite: This battle royale game has become a cultural phenomenon among Gen Z, with its colorful graphics, fast-paced gameplay, and social features.

Minecraft: This sandbox game has been popular for over a decade and continues to attract new players, with its creative and open-ended gameplay.

Roblox: This user-generated game platform has become a hub for socializing and playing games among Gen Z, with its wide variety of games and customization options.

Among Us: This multiplayer social deduction game became a viral hit in 2020 and continues to be popular among Gen Z, with its simple yet addictive gameplay and social features.

League of Legends: This multiplayer online battle arena game has a large and dedicated esports scene that has attracted many Gen Z players, with its complex and strategic gameplay.

It’s important to note that this list is not exhaustive, and there are many other games that are popular among Gen Z, depending on their personal interests and preferences.

What training do game development teams require to create a game that is most attractive to Gen Z?

To create games that are more attractive to Gen Z, game development teams should consider the following types of training:


Understanding Gen Z demographics and values: Game development teams should research and analyze the preferences, values, and behaviors of Gen Z to gain insights into what this generation finds appealing in a game. This can involve studying demographic data, market trends, and social media trends to understand the interests and preferences of this generation.

Staying up-to-date with technology: Gen Z is a highly tech-savvy generation, so game development teams should be familiar with the latest technologies and tools that can enhance the gaming experience. This may involve training in areas such as virtual reality, augmented reality, and mobile optimization.

Fostering a culture of innovation and creativity: Gen Z values creativity and innovation, so game development teams should foster a culture that encourages experimentation and new ideas. This can involve training in design thinking, brainstorming techniques, and other methods that can help teams generate and refine new game concepts.

Developing strong storytelling and world-building skills: Gen Z enjoys immersive and engaging game worlds, so game development teams should focus on developing strong storytelling and world-building skills. This can involve training in areas such as narrative design, game mechanics, and player engagement.

Understanding the business of gaming: Finally, game development teams should be familiar with the business side of gaming, including revenue models, monetization strategies, and user acquisition techniques. This can involve training in areas such as marketing, analytics, and data-driven decision-making.

Which company provides good training for gaming company employees?

Many game companies provide excellent training programs for their employees. Here are a few examples:

Ubisoft: Ubisoft has a comprehensive learning and development program called Ubisoft University, which offers a range of courses and training programs in areas such as game design, programming, and project management. The program also includes mentoring and coaching opportunities, as well as access to online learning resources.

Electronic Arts: Electronic Arts offers a range of training and development programs for its employees, including leadership development, technical training, and personal development courses. The company also has an internal online learning platform called EA University, which provides access to a wide range of learning resources.

Ultimahub: Ultimahub has worked alongside some of the largest gaming companies in the world including Ubisoft, MiHoYo, Tencent, K2 and others. Ultimahub provides soft skills and language focused learning to improve the skills of gaming company employees.

Activision Blizzard: Activision Blizzard has a learning and development program called Activision University, which offers training and development opportunities for employees at all levels of the organization. The program includes both online and in-person courses, as well as coaching and mentoring opportunities.

Microsoft Game Studios: Microsoft Game Studios offers a variety of training and development programs for its employees, including technical training, leadership development, and professional development courses. The company also has a strong focus on diversity and inclusion, with training programs that help employees understand and address issues related to bias and discrimination.

These are just a few examples of game companies that provide good training for their employees. Many other game companies also offer excellent training and development programs, depending on the specific needs and goals of their employees.

What is the future of Chinese game brands in the worldwide gaming market?

Chinese game brands have become increasingly prominent in recent years, with a number of companies making significant strides in the global gaming market. There are several reasons why Chinese game brands have been successful, including:

Large and growing domestic market: China has the largest population in the world, and its domestic gaming market is also one of the largest and fastest-growing. This has allowed Chinese game companies to build a strong user base and generate significant revenue.

Innovative gameplay and design: Chinese game companies have been praised for their innovative gameplay and design, which often incorporate elements of Chinese culture and mythology. This has helped these companies stand out in a crowded global market.

Mobile-first strategy: Many Chinese game companies have focused on mobile gaming, which has become increasingly popular among consumers around the world. This has allowed them to reach a global audience and generate significant revenue through in-app purchases and other monetization strategies.

Strong government support: The Chinese government has provided significant support to the domestic gaming industry, including financial incentives and regulatory support. This has helped Chinese game companies grow and expand both domestically and internationally.

Overall, Chinese game brands have made significant contributions to the global gaming industry and are likely to continue to play an important role in the years to come.

Do you think China game companies provide good training program for their staff?

China’s game industry has grown significantly in recent years, and many game companies in China provide comprehensive training programs for their staff. However, the quality of training programs can vary depending on the individual company.

Some of the larger game companies in China, such as Tencent and NetEase, have been praised for their training programs, which often include a combination of classroom instruction, on-the-job training, and mentorship opportunities. These companies typically provide employees with opportunities to develop technical skills, creative skills, and management skills.

Employee soft skills are sometimes overlooked, this is where companies such as Ultimahub can provide benefit in motivating teams to collaborate and synergize better, as well as improving presentation skills, negotiation skills, organizational skills etc.

In addition, many game companies in China offer training programs focused on emerging technologies and market trends, such as artificial intelligence and esports. This allows employees to stay up-to-date with the latest developments in the industry and develop skills that are in high demand.

However, it’s worth noting that there have been some concerns about the work culture in the Chinese game industry, including long hours and intense pressure to meet deadlines. This can sometimes affect the quality of training and development programs, as well as employee morale and job satisfaction.

Overall, while there is no one-size-fits-all answer to whether China’s game companies provide good training programs, many companies do offer high-quality programs that help employees develop the skills and knowledge they need to succeed in the industry.

Have you heard about miHOYO?

MiHoYo. It is a Chinese video game company that was founded in 2012 and is based in Shanghai. The company is known for developing popular games such as Honkai Impact 3rd and Genshin Impact, which has gained a lot of attention and popularity in recent years.

Genshin Impact is an action role-playing game that features an open world and a diverse cast of characters with unique abilities. The game has been praised for its beautiful graphics, engaging gameplay, and rich storyline, and has gained a significant following around the world.

miHoYo has been successful in part due to its focus on mobile gaming, which has become increasingly popular in China and around the world. The company has also been praised for its innovative gameplay and design, as well as its strong emphasis on community building and engagement.

Overall, miHoYo is a prominent player in the Chinese gaming industry and has made a significant impact on the global gaming market with its popular and engaging games.

What can miHOYO do to improve their games?

miHoYo has already gained a lot of success and recognition for its games, but there is always room for improvement. Here are a few suggestions that miHoYo could consider to further improve their games:

Address player feedback: miHoYo could improve their games by actively listening to player feedback and addressing any issues or concerns. This could involve making changes to the game mechanics, adding new content, or improving overall game balance.

Enhance social features: miHoYo could consider enhancing the social features of their games to make them more engaging and interactive for players. This could include adding more multiplayer options, creating in-game communities, and improving communication tools.

Improve accessibility: miHoYo could work to make their games more accessible to a wider audience, such as by adding features for players with disabilities or optimizing the games for lower-end devices.

Expand on the storyline: miHoYo could consider expanding on the storylines of their games, creating more depth and complexity to their narratives. This could help draw players in and keep them engaged for longer periods of time.

Continue to innovate: miHoYo has already been praised for its innovative gameplay and design, but it’s important to continue to push the envelope and explore new possibilities. This could involve experimenting with new game mechanics, adding new features, or exploring new themes and genres.

Overall, miHoYo has already established itself as a prominent player in the gaming industry, and by continuing to listen to player feedback, enhance their social features, improve accessibility, expand on the storyline, and innovate, they can continue to grow and evolve their games to meet the evolving needs of their player base.