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Course Content

Tutor Topics

  • 0.1. Course Overview
  • 0.2. A brief history of SEO
  • 1.5. Bing Webmaster Guidelines
  • 1.6. Guidelines for representing your local business on Google
  • 1.7. Local, national, or international SEO
  • 1.8. Know your client’s goals
  • 2.1. How do search engines work?
  • 2.10. What is RankBrain?
  • 2.2. What is search engine crawling
  • 2.3. Search engine ranking
  • 1.1. What is seo?
  • 1.2. why seo is important?
  • 1.3. White hat vs black hat SEO & SEO industry
  • 1.4. Google Webmaster Guidelines
  • 3.3. How often are those terms searched?
  • 2.4. Crawling: Can search engines find your pages?
  • 2.5. Can crawlers find all your important content?
  • 2.6. Is your content hidden behind login forms?
  • 2.7. Indexing: How do search engines interpret and store your pages?
  • 2.8. Ranking: How do search engines rank URLs?
  • 2.9. The role links play in SEO
  • 3.1. Keyword Research
  • 3.2. What terms are people searching for?
  • 3.4. Getting strategic with search volume
  • 3.5. Which format best suits the searcher’s intent?
  • 3.6. Tools for determining the value of a keyword
  • 4.1. ON-PAGE SEO
  • 4.10. Meta descriptions
  • 4.11. URL structure: Naming and organizing your pages
  • 4.2. Creating your content
  • 4.3. Cloaking
  • 4.4. Auto-generated content
  • 4.5. Beyond content: Other optimizations your pages need
  • 5.2. How Websites work
  • 5.3. How search engines understand websites
  • 5.4.How users interact with websites
  • 5.5. Improve speed & the experience
  • 6.1. LINK BUILDING & ESTABLISHING AUTHORITY
  • 6.2. Followed vs. nofollowed links
  • 6.3. Link building don’ts & things to avoid
  • 6.4. How to build high-quality backlinks
  • 6.5. Beyond links
  • 4.6. Redirection
  • 4.7. Image optimization
  • 4.8. Formatting for readability & featured snippets
  • 4.9. Title Tags
  • 5.1. TECHNICAL SEO
  • 8.10. linkbuilding software
  • 8.2. Duplicate content
  • 8.3. Affiliate Marketing SEO
  • 8.4. Metadata
  • 8.5. SEMrush vs MOZ: Which is the Best SEO Tool?
  • 7.1. TRACKING SEO PERFORMANCE
  • 7.2. Measuring
  • 7.3. Additional common SEO metrics
  • 7.4. Evaluating a site’s health
  • 7.5. Prioritizing your SEO fixes
  • 7.6. SEO planning & execution
  • 8.1. How to use copyscape
  • 8.6. Bing Webmaster tools
  • 8.7. Google Webmaster
  • 8.8. Top Google Analytics Tools to Improve Data Quality and Productivity
  • 8.9. PPC – Pay per click
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